twofifteenmccann

The 2013 Line-up

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Thursday Oct 10 12:00 PM on Two

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Claudia Brenner Nicole Wong Casey Jones Niveen Sayeed

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Media / Professional Services

Financial District

215 Leidesdorff Street ,4th Floor

City Park parking garage on Clay street (between Montgomery and Sansome)Closest muni stop is Line 1 (Sacramento stop)

It's not news to anyone today that the rules of marketing and advertising are changing. The old ways of doing things are no longer viable, and clients and agencies alike need to find a new approach to reaching and engaging consumers. We are an advertising agency that believes in the power of stories, stories that create a deep emotional connection with consumers. We have found that these kinds of stories have helped us not only create more effective communications but they've helped rewrite the rules of advertising in the process. It's these stories that have helped us propel the Xbox 360 from a #3 challenger brand to the #1 console in the world. The opportunity has never been greater to tell stories in inventive and unexpected ways that not only shape advertisers' business but also our industry at large. Please join us to talk about how advertising is evolving to keep pace with technology and how the timeless art of storytelling intersects with innovation.

Presenters for twofifteenmccann will be Gabrielle Tenaglia, Director of Strategy and Kelly Johnson, Group Account Director
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